Open to full-time rolesEnergy SectorFood / Drink / FMCG SectorLeicester, UK · hybrid
I'm Anish Mistry, a Senior Creative with over 20 years in design, including running my own agency, leading in-house brand work for a £6bn FTSE energy company, and transforming digital workflows for one of the UK's biggest retailers.
Alongside my freelance practice, I'm open to permanent, full-time roles in two sectors where I've built deep, proven experience:
In-house brand rollouts, rebrands and international launches at Drax Group plc, from B2B energy supply to Elimini, Drax's carbon removals business. That includes 470+ assets across four major brand programmes.
470+assets4brand programmesDrax Group plc · Elimini
Food / Drink / FMCG Sector
Food & Drink / FMCG
Branding, packaging design, artwork and marketing assets for Compass Group, Cadbury's, Tesco, Blue Star Foods, Miami (Nasdaq) and Max Factor, backed by retail e-commerce experience at Next plc.
Compass GroupCadbury'sTescoBlue Star Foods, MiamiMax Factor
Energy Sector
Senior Creative for the Energy Sector
Energy brands have a complex story to tell. Customers, investors, regulators and employees all need clarity and confidence. For the past five years I've helped tell that story from inside one of the UK's largest energy companies.
Since 2021 I've been part of the in-house creative studio at Drax Group plc, a £6bn business with 3,500 employees operating internationally. I joined as a contractor and was fast-tracked to a permanent role because of the immediate impact I made. Today I drive creative for 120+ stakeholders across six departments, working directly with Senior Leadership, Group Directors, Brand Managers, Copywriters and Project Managers.
Why energy employers hire me
I already speak the language.I understand the multi-brand structure, stakeholder landscape and approval processes of a large energy group, so I'm productive from day one.
I've worked at the frontier of the energy transition.From B2B energy supply to carbon removals, I've helped communicate where energy is heading as well as where it is now.
I deliver brand change at scale.Rollouts, consolidations and launches are where I do my best work.
I turn complexity into clarity.Energy is technical. I make it understandable and engaging for customers, investors, colleagues and the wider public.
I protect brand integrity under pressure.Aggressive deadlines don't mean compromised quality.
Selected energy projects at Drax Group
Brand rollout: Haven Power and Opus Energy
250+
The challenge
Bring two established energy supply brands under the Drax brand quickly and consistently, across every customer touchpoint.
My role
I led the rollout and took end-to-end ownership of a high-pressure, high-volume production pipeline.
The result
250+ digital and print assets delivered
Quality and brand integrity maintained throughout, under aggressive deadlines
Widespread recognition from stakeholders across the business
Strategic rebrand: Drax Energy Services
170+
The challenge
Four separate electric product sub-brands had created a fragmented, confusing market presence.
My role
I led the structural consolidation into a single umbrella identity and managed the full lifecycle of the transition, stripping back legacy fragmentation before designing and deploying the new system.
The result
170+ unified assets designed and deployed
A smooth market transition with one cohesive brand voice
International launch: Elimini, carbon removals (North America)
50+
The challenge
Elimini is Drax's carbon removals business, which is entering one of the fastest-growing and most closely watched areas of the energy transition. Its North American debut needed a brand-new identity brought to life quickly, credibly and with impact, for an audience of investors, partners and corporate buyers.
My role
I got to grips with the complex new brand identity on a condensed timeline and independently translated the guidelines into market-ready creative for the launch.
The result
50+ high-impact assets designed and delivered independently
Excellent feedback on the speed and quality of execution
Hands-on experience communicating carbon removals, an emerging and technically complex climate solution, in a clear and compelling way
Internal engagement: 'Positive Action' initiative
The challenge
Bring a company-wide cultural initiative to life for employees across every department and region.
My role
I led the creative application and owned the brand implementation from concept through to rollout.
The result
A comprehensive suite of digital and print assets
Measurable engagement and stronger cultural alignment across global departments
Drax Group at a glance
470+assets across four major brand programmes
120+stakeholders supported across six departments
4 → 1sub-brands consolidated into one umbrella identity
2markets: UK, plus the North American launch of Elimini
Contractor → permanentfast-tracked on impact
What I create for energy brands
Brand identity rollouts and brand governance
B2B customer communications and sales collateral
Launch creative for new ventures and markets
Digital, web and social assets
Motion graphics and animation
Corporate communications and reports
Internal engagement and culture campaigns
Presentations for senior leadership
Print, signage and event materials
Beyond Drax: experience that strengthens your team
Before Drax, I spent six years running my own creative agency, The CLIP Group, managing budgets, KPIs, ROI frameworks and client relationships with organisations including the NHS and Compass Group. I also overhauled design workflows at Next plc, cutting design-to-development time by 80%. That means I bring a commercial, process-driven mindset alongside the creative.
I'm open to full-time, permanent roles with energy, utilities, renewables and climate technology businesses. I'm based in Leicester, UK and open to hybrid working.
In FMCG, design has seconds to win attention, whether on a shelf, a menu or a mobile screen. I've spent my career creating work that earns those seconds and turns them into sales.
From branding, packaging and artwork for household names to retail e-commerce at scale, I bring a rare combination: the creative eye of a senior designer, the commercial thinking of a former agency owner, and the process discipline of someone who has streamlined high-volume production for one of the UK's leading retailers.
Brands I've worked with
I've provided branding, packaging design, artwork and marketing design assets for household names and growing food businesses, including:
Compass Group
Cadbury's
Tesco
Blue Star Foods, Miami (Nasdaq)
Max Factor
Food manufacturers and hospitality brands
What I deliver for FMCG brands
Branding
Brand identities that work across every touchpoint, from shelf to screen. I build distinctive, consistent brand systems and the guidelines that keep them strong as a range grows.
Packaging design
Packaging that stands out on shelf and communicates quickly. I balance standout, brand consistency and the practical demands of format, print and production.
Artwork
Accurate, print-ready artwork that protects the brand and avoids costly reprints. I bring a precise, detail-focused approach to every file I hand to the printer.
Marketing design assets
Campaign creative across print, digital, social and retail, including point of sale, promotional materials and assets that help products sell through.
Why FMCG employers hire me
End-to-end FMCG capabilityI've delivered branding, packaging design, artwork and marketing assets for brands including Compass Group, Cadbury's, Tesco and Blue Star Foods, Miami, covering everything from concept through to print-ready files.
Built for speed and volumeFMCG moves fast. I've delivered high-volume creative for retail, e-commerce and multi-brand businesses without losing quality.
Commercially mindedI've set KPIs, ROI frameworks and campaign strategy as a business owner, so every design decision is tied to results.
Food photography in-houseAs a former professional food and product photographer, I understand how to make products look irresistible.
Relevant experience
Owner & Lead Creative, The CLIP Group
2011 to 2017
I founded and ran a multidisciplinary creative agency serving sectors including food and drink, hospitality, healthcare and public services. I won and retained major clients, including Compass Group, one of the world's largest food service companies, alongside food manufacturers.
Led branding, packaging, PR, web, print and integrated marketing campaigns
Set project scope, KPIs, timelines and ROI frameworks, using data to optimise outcomes
Managed performance marketing, including SEO, PPC and online advertising
Built and mentored a team of designers and marketers
Digital Designer, Next plc
2019 to 2021
Hired to produce high-volume digital assets for one of the UK's biggest retailers, I quickly became a strategic lead by fixing systemic bottlenecks across UX/UI, e-commerce and marketing.
80% fasterdesign-to-development, after overhauling the e-commerce handoff framework for a team of 35 designers
30% more outputacross iOS, Android and desktop, through a mobile-first responsive framework and master template suite for the CMS
50 languagessupported by a translation pipeline I engineered for global assets, training a 20-person design team on the new system
Freelance Senior Designer & Marketing Consultant
2017 to present
I partner with start-ups and established brands on branding, packaging design, artwork, digital and print. I manage the full lifecycle, from strategy and competitor analysis through to execution and optimisation, so every touchpoint works hard commercially.
Photographer
2011 to 2014
Professional food and product photography, giving me a hands-on understanding of art direction, styling and how products are best presented to shoppers.
Additional capabilities
Range extensions and brand refreshes
Point of sale and retail marketing
E-commerce and digital assets for retailers and marketplaces
Food and product photography and art direction
Trade and sales presentations
Websites, including Shopify and WordPress
Transferable strengths from my energy work
At Drax Group plc, I've led multi-brand rollouts of 250+ assets, consolidated four sub-brands into one, and launched a new brand in North America. Managing brand architecture across a portfolio is exactly the skill FMCG businesses need for range management, brand refreshes and new product launches.
Looking for a Senior Creative in Food, Drink or FMCG?
I'm open to full-time, permanent roles with food, drink and FMCG brands, manufacturers and retailers. I'm based in Leicester, UK and open to hybrid working.
