Digital and UI design for Next Plc
Digital design for Next plc's ecommerce department, from sale and Christmas campaigns to mobile homepages, emails and international sites. As a freelance in-house designer, I produced around 200 assets a week and helped a team of more than 30 designers work 80% faster.
- Client
- Next Plc
- Industry
- Retail
- Sector
- Fashion and home
- Role
- Digital designer
- Project type
- Digital campaign and UI
- Services
- Digital design, UI, artwork
Challenge
Next's ecommerce campaigns change week by week. Every sale stage and seasonal theme needed homepage banners, mobile pages, emails and display ads, delivered quickly and consistently across the UK and international sites.
Approach
I designed assets for every stage of the sale, from the VIP preview to further reductions, and for each Christmas week, from festive clothing and gifting to family nightwear and partywear. Designs were built for mobile first, then adapted for desktop, email and Next's international sites. Alongside the design work, I reworked how the team produced assets, so designers spent less time on repeat tasks.
Outcome
I produced around 200 assets a week and helped more than 30 designers increase their speed by 80%, so campaigns could go live faster.
One sale, start to finish
Next's sale runs in stages, and every stage needed its own assets for the website, email and advertising. Each one uses Next's bracketed SALE mark, Next red and a clear headline offer, so shoppers recognised the sale wherever they saw it. Choose a stage to see the assets in place.
A gold VIP version for account customers, reminding them their early-access shopping slot was about to start.
Homepage banner · 1400 × 174
Christmas, week by week
Christmas at Next ran as a series of themed weeks, each with its own homepage, mobile pages and emails: festive clothing, gifting, family nightwear, partywear and the newborn collection. Hand-drawn stars and lettering tied the season together. Choose a week to scroll through its homepage.
Desktop homepage · scrolls by itself
Made for the phone first
Every week also had mobile emails and pages, built for a narrow screen rather than shrunk down from desktop. The same designs were translated for Next's international sites.
Translated for Next's international sites
The same banner, set again for the Russian site, with the type and spacing adjusted so the layout stays balanced in both languages.
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