Ceva Animal Health
A campaign for Ceva Animal Health that helps vets spot and manage high blood pressure in cats. I designed the posters, guides, leaflets, a blood pressure diary and social media assets, working with the copywriting agency ROAR Content. The campaign helped Ceva's marketing team reach its target audience and increase sales.
- Client
- Ceva Animal Health
- Industry
- Healthcare
- Sector
- Animal health
- Role
- Lead designer
- Project type
- Campaign
- Services
- Concept, Design, Layout, Illustration, Artwork, Print Setup
Challenge
Feline hypertension often goes unnoticed, and vets need practical tools to check for it and explain it to cat owners. Ceva needed a campaign that would get noticed in busy practices and support sales.
Approach
Working from ROAR Content's copy, I built the campaign around the idea of easing the pressure, with friendly cat illustrations and a clear, consistent layout. I applied it across posters, a step-by-step measurement guide, leaflets, a carrier tag, a blood pressure diary for owners and social media assets, so every piece worked together.
Outcome
The campaign helped Ceva's marketing team reach vets and cat owners and increase sales.
Target Cat Reminder poster for veterinary practices
Feliway cat carrier tag
Blood pressure measurement guide and comic-style awareness poster
Step-by-step blood pressure measurement guide for vets
Why hypertension harms leaflet with a social media top tips sheet
Blood Pressure Diary for cat owners
We had an optimistic wish-list of skills that we wanted in a designer - a great attitude, good communication skills, able to interpret briefs and intelligently apply existing branding, good time management and organisational skills, attention to detail, adaptability, agility, able to confidently and thoughtfully handle copy heavy pieces... That's all in addition to the raw talent and creativity needed to produce materials that make you stop and go WOW...!
We knew we were searching for a unicorn and then we found Anish!
Not only does he produce materials that we are proud to share with our clients but he's also got knowledge and ideas far beyond 'just design' and is also incredibly easy (and fun!) to work with. He's a rare gem and we honestly can't recommend him enough.
Planning a campaign that needs to land?
I create campaign visuals and marketing materials that get your message across clearly and give your audience a reason to take action.
