Display, social and digital advertising for Drax, from recruitment to renewable energy. Every campaign starts with one clear idea, then has to work as hard in a 320 × 50 mobile banner as it does in a full social post.
4 campaigns · 10 formats
A recruitment campaign for Drax's Admin and Operations teams. One idea carried across a full set of display and social formats, keeping the message, photography and call to action clear at every size.
Animated banners marking 60 years of Cruachan, Drax's pumped storage hydro power station in the Scottish Highlands, celebrating six decades of clean, secure energy.
An animated social post that makes the scale of Drax Power Station easy to grasp, starting with its 2.6GW output and building to a comparison anyone can picture.
1080 × 1350 · Social post
An animated banner for Drax Electric Vehicles, introducing tailored electrification plans for business fleets in a few seconds of motion.
878 × 146 · Banner
I bring five years of experience designing communications for Drax, from energy generation and renewables to corporate communications and digital content.