Drax · 7 of 8

Internal Communications

Internal campaigns that colleagues actually notice. For Data Protection Week '26, I turned a serious subject into a friendly cast of characters, carried across digital screens, the intranet, a tri-fold leaflet and tip sheets.

01 · The campaign

Data Protection Week '26

A week-long internal campaign to help colleagues protect professional and personal data. Instead of rules and warnings, I created a crew of characters, each with a trading card of privacy traits, so colleagues could ask: what's your data protection profile?

02 · Meet the crew

Pick a trait. Who wins?

Hover over a card to bring its character to life, or choose a trait to play it like a game of top trumps.

  • Data Protection Crew

    Private
    First

    Private First, a character from Drax's Data Protection Week campaign
    • Privacy conscious10
    • Scam defence10
    • AI caution10
    • Sharing care10
    • DP rating10

    Never lets their guard down.

    Winner
  • Data Protection Crew

    Wayne
    Drive

    Wayne Drive, a character from Drax's Data Protection Week campaign
    • Privacy conscious8
    • Scam defence8
    • AI caution6
    • Sharing care10
    • DP rating8

    Careful, with the odd blind spot.

    Winner
  • Data Protection Crew

    Lynn
    Control

    Lynn Control, a character from Drax's Data Protection Week campaign
    • Privacy conscious6
    • Scam defence10
    • AI caution8
    • Sharing care8
    • DP rating8

    Spots a scam a mile off.

    Winner
  • Data Protection Crew

    Margaret
    Target

    Margaret Target, a character from Drax's Data Protection Week campaign
    • Privacy conscious2
    • Scam defence0
    • AI caution8
    • Sharing care6
    • DP rating4

    A little too trusting.

    Winner
  • Data Protection Crew

    Chad
    Bot

    Chad Bot, a character from Drax's Data Protection Week campaign
    • Privacy conscious4
    • Scam defence4
    • AI caution0
    • Sharing care4
    • DP rating3

    Shares first, thinks later.

    Winner
03 · On site and online

Digital screens

Screens around Drax sites and on the intranet introduced the week and the crew, cycling through every design.

Data Protection Week digital screen design 1 of 7Data Protection Week digital screen design 2 of 7Data Protection Week digital screen design 3 of 7Data Protection Week digital screen design 4 of 7Data Protection Week digital screen design 5 of 7Data Protection Week digital screen design 6 of 7Data Protection Week digital screen design 7 of 7
Data Protection Week intranet screen design 1 of 11Data Protection Week intranet screen design 2 of 11Data Protection Week intranet screen design 3 of 11Data Protection Week intranet screen design 4 of 11Data Protection Week intranet screen design 5 of 11Data Protection Week intranet screen design 6 of 11Data Protection Week intranet screen design 7 of 11Data Protection Week intranet screen design 8 of 11Data Protection Week intranet screen design 9 of 11Data Protection Week intranet screen design 10 of 11Data Protection Week intranet screen design 11 of 11
Intranet and wide screens · 11 designs
04 · Print and documents

Leaflet, tip sheets and guide

A tri-fold leaflet that introduces the crew, A4 tip sheets on AI and document sharing, and a landscape guide to data privacy.

Data Protection Week tri-fold leaflet, outside and inside
Tri-fold leaflet · outside and inside
Data Protection Week A4 tip sheets on AI and document sharing
A4 tip sheets · AI and document sharing
Data Protection Week landscape guide to data privacy, two pages
A4 landscape guide · 2 pages

Working on a complex energy project?

I bring five years of experience designing communications for Drax, from energy generation and renewables to corporate communications and digital content.

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