Animation
Every animation starts long before the first keyframe. For Drax's Renewable Energy Certificates explainer, I planned each scene in a fully designed storyboard in Adobe Illustrator, then brought it to life as motion design in Adobe After Effects, turning a technical subject into a clear two-minute story.
From storyboard to screen
Before a single keyframe, every scene was designed in Adobe Illustrator: the visual, the on-screen action, the voiceover script and the timing, with clear space kept for closed captions. Step through the 16 frames below, or jump straight to that moment in the finished film.
01 / 16Action
Renewables: solar, wind and hydro animation. Transition up into the sky. Animate text and elements into the scene.
Script
RECs, or 'renewable energy certificates', are electronic certificates that prove energy has come from a renewable source.
The finished film
Animated in Adobe After Effects, the two-minute explainer turns a complex topic, Renewable Energy Certificates and Scope 2 emissions, into a simple visual story that anyone can follow.
Working on a complex energy project?
I bring five years of experience designing communications for Drax, from energy generation and renewables to corporate communications and digital content.