Campaigns
The 50th anniversary of Drax Power Station in 2024. I designed the anniversary symbol, then rolled it out, taking it into social covers, carousel templates and real‑world applications, from rail livery to a cooling tower projection.
Drax Power Station at 50
In 2024 Drax Power Station celebrated 50 years of operation. I designed the anniversary symbol, a ring of cooling-tower shapes around the number 50, then rolled it out as a complete, consistent campaign across social channels, templates and the real world.
- 8 LinkedIn covers
- 8 Facebook covers
- 8 X headers
- 2 LinkedIn carousel sets
- 8 carousel cover options
- Rail livery
- Cooling tower projection
- Website
- Merchandise
One look on every channel
Every channel got its own set of covers, sized and laid out for that platform. Choose a channel to see the designs in place, cycling through each option.
Templates the team could keep using
Two carousel template sets let the comms team tell a new anniversary story every week, with eight cover options to keep the feed fresh. Swipe through a set, or tap the stack to shuffle the covers.
8 cover options · tap to shuffle
Gold on the rails
The symbol and the line "50 years of moving forward" were carried onto a locomotive and biomass wagons in a gold anniversary livery, unveiled with a nameplate for Drax Power Station 50.
On the towers and on the homepage
After dark the symbol was projected onto one of the station's cooling towers, and online it led the drax.com homepage.
drax.com homepage
Something to keep
Anniversary merchandise for colleagues and visitors, from mugs to a model of the gold biomass wagon.
Working on a complex energy project?
I bring five years of experience designing communications for Drax, from energy generation and renewables to corporate communications and digital content.